A Focus on Personalized Experiences
The most successful companies in 2022 will be those that offer personalized experiences to their customers. We are already seeing this trend increase in popularity, with many businesses jumping on the personalization bandwagon. For example, Dunkin' Donuts recently began offering mobile order and pay apps, which allow customers to place orders ahead of time and skip the line when they arrive at the store. Starbucks has also focused heavily on mobile payments; now, around 30% of US transactions are made via mobile payment platforms like Apple Pay or Android Pay.
Increased Investment in Digital Transformation
By 2022, companies will be spending an average of $13.1 million on digital transformation projects - almost double the average of $7.5 million spent in 2018! There are many reasons for this increase in investment; one is that businesses recognize the importance of quickly adapting to digital market trends and customer demands. Another factor pushing the trend is GDPR (General Data Protection Regulation), which requires businesses to protect personal data more stringently than ever before - a difficult task that can only be achieved through significant digitization.
The Rise of AI-Driven Solutions
Artificial intelligence (AI) has become a valuable tool for marketers and customer service specialists, as it allows them to better understand their audiences and improve customer experience. Some of how AI-driven solutions will be used to gain a competitive advantage include automating certain processes, gathering business data, and offering personalized products and services based on insights gained from analyzing user behavior data.
Increased Focus on Data Security Risks
As digitization increases, businesses face an increased risk of cybercrime - especially with single points of failure like a cloud infrastructure that can leave large amounts of sensitive information vulnerable to attack. In addition to investing in regular IT security audits, companies must also put a special focus on protecting any personally identifiable information (PII) they use for digital marketing purposes.